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(Bloomberg) — Beyond Meat Inc. shares stepped back from a meme-style surge that drove the price up more than 1,300% over four days as day traders piled into the beaten down stock.

Shares in the struggling maker of plant-based burgers and sausages jumped as much as 112% to $7.69 Wednesday, only to reverse course and give back the all of the gain by early afternoon trading. That snapped what had been an extraordinary jump in the stock since Thursday, when it closed at $0.52.

The rally started Friday and picked up steam Monday, when Business Insider reported that a trader named Demitri Semenikhin has been touting the stock on social media.

The momentum may have been fueled by day traders trying to snap up the shares to squeeze short sell

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