Group 7 is big on TikTok. How an indie artist played the algorithm.

Are you a part of "Group 7"?

No, not "6-7," the Gen Alpha slang.

A new TikTok trend has users identifying with a so-called "Group 7," thanks to an indie rock artist's mission to promote her new single. And it worked. The single has skyrocketed on the social media app and businesses are jumping on the trend.