Cracker Barrel CEO Julie Felss Masino told an investing conference on Tuesday that the company updated its logo so that it was more visible on highway billboards.

She noted that the move wasn't meant to be ideological, according to The Wall Street Journal.

"Part of this transformation is setting up success for the long term," Masino said during the 13D Monitor Active-Passive Investor Summit in New York City on Tuesday.

CRACKER BARREL EXECUTIVE INSISTS RESTAURANT REMODELS ARE 'WHAT THE GUESTS ASKED FOR'

Those plans quickly came to a halt after public outcry forced the company to reverse the move.

FOX Business reached out to Cracker Barrel for comment.

In mid-August, Cracker Barrel introduced a new logo, replacing the familiar illustration of "Uncle Herschel" with a modern design fea

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