As the streaming wars continue among various platforms, we’re taking a hit to our pocketbooks as a result.

That’s because HBO Max is raising its prices, which marks its third price increase in three years.

On Tuesday, Warner Bros. Discovery announced the cost of HBO Max plans will increase to the following prices that are effective immediately for new subscriptions:

HBO Max Basic with Ads (stream on two devices simultaneously): Monthly, +$1 to $10.99; annually, $10 increase to $109.99

HBO Max Standard (no ads, stream on two devices simultaneously): Monthly, +$1.50 to $18.49; annual, $15 increase to $184.99

HBO Max Premium (no ads, 4K content, stream on four devices simultaneously): Monthly, +$2 increase to $22.99; annual: $20 increase to $229.99

Aside from the new subscribers, ex

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