H&M has turned out reasonably priced basics for decades, but over the past few seasons, there’s been a distinct shift towards a more elevated aesthetic—a move fashion’s in-crowd has fully embraced.
The Swedish retailer is now collaborating with buzzy names like Glenn Martens and Magda Butrym and featuring next-gen It-girls like Lila Moss , Amelia Gray , and Alex Consani at its flashy return to London Fashion Week . And H&M’s recent campaigns with Tyla , Charli XCX, and FKA Twigs have almost certainly come across your social feeds.
For a taste of the retailer’s latest offering , we’ve shortlisted 15 elevated fall essentials below. Here’s the best part: Our entire fall shopping list totals just under $500 (though tax and shipping vary), so you can fill all of the lingering