Blue Jays signage outside a bar in downtown Toronto, on Tuesday.

An iconic Toronto dive bar and live music venue says it has received a cease-and-desist letter from the Toronto Blue Jays alleging that images and logos used in its recent Instagram post promoting playoff watch parties infringed on the team’s trademark rights.

The Instagram post, shared on Sneaky Dee’s account Monday, featured images of Blue Jays players in uniform with the club’s official logo in the top right corner under the headline “Game 7.” The graphic invited customers to watch the finale of the American League Championship Series on TVs at Sneaky Dee’s, promoting half-priced food and drinks. The following day, the Blue Jays club contacted the bar with a cease-and-desist notice.

George Diamantouros, general manage

See Full Page