The Ministry of Electronics and Information Technology (MeitY) has proposed amendments to the Information Technology Rules to make clear labelling of content generated through artificial intelligence mandatory. The changes also seek to enhance the accountability of major social media platforms such as Facebook and YouTube, in a bid to curb the spread of deepfakes and misleading information online.

The Ministry of Electronics and Information Technology (MeitY) said that deepfake audio and video content, as well as deceptive material circulating on social media, can cause serious harm to individuals and society. Such content, the Ministry warned, can damage reputations, influence elections, and even facilitate financial fraud.

The amendments proposed to the Information Technology (Intermed

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