iPhone Air has seen tepid sales since launch. (Source: Apple) Show Quick Read Summary is AI Generated. Newsroom Reviewed
Merely a month and a half after launching the latest iPhone 17 series, Apple is cutting back production of iPhone Air to 'near-zero' levels due to poor demand and sales, reports The Verge .
While the iPhone 17 series has witnessed strong sales overall, the iPhone Air has been a notable underperformer. As such, Apple has slashed its production completely for the new model, which accounted for just 10-15% of all production orders projected for the iPhone 17 lineup.
This comes at a time when Apple, according to a Nikkei Asia report, has actually bumped production of iPhone 17 by 5 million units while increasing production capacity for the Pro models as well.
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