Vijay Sales has recorded its best festive season sales in a decade, with growth touching around 20%, double its usual 8–10% pace. Director Nilesh Gupta credited the upbeat consumer sentiment and GST cuts for the strong performance, saying the company saw a very high turnout from the start of Navratri.

Even after excluding pent-up demand from late September, sales were double the company’s typical festive growth, Gupta told CNBC-TV18.

Televisions were the biggest beneficiaries of the GST cut, particularly large screens above 32 inches. Gupta said customers were “all out wanting to buy large screens… even 100-inch TVs, which used to be a rarity earlier.” He added that air conditioners performed well but could have been better due to mild weather, while dishwashers have now become a staple

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