Ogilvy announced the appointment of Guillermo Vega as Chief Creative Officer for North America . A globally recognized creative powerhouse and proven agency builder, Vega will now lead the creative vision and output across all of Ogilvy’s capabilities and clients in its largest region, serving a roster of iconic brands including The Coca-Cola Company, Unilever, Verizon, IBM, SC Johnson, Workday, and Mastercard. He will continue to serve as The Ogilvy Group’s Global Creative Network Lead for WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company.

Vega will also lead a cutting-edge creative studio, designed to further propel the agency’s world-class value-driving creativity and accelerate the integration of our industry-leading agentic AI capabilities available throug

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