The beloved and former toy industry leader, Toys “R” Us, is revamping its brand ahead of the holiday season with new stores across the country, including two in California.

The company announced a nationwide expansion on Oct. 16, unveiling 30 new locations. The rollout includes a flagship store at the Camarillo Premium Outlets in Ventura County and a seasonal holiday shop at Bay Street Emeryville Mall in the Bay Area.

According to the company, the new stores are designed as convenient, family-friendly destinations featuring popular toy brands such as LEGO, Barbie, Hot Wheels, NERF and Paw Patrol.

“This next phase of growth brings the magic of Toys ‘R’ Us to even more communities across the country — just in time for the holidays,” said Jamie Uitdenhowen, executive vice president of Toys

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