Key Takeaways

Get clear on your cash flow and understand exactly where your money is going.

Protect your margins (even if it means tough calls), stabilize your revenue with predictability, and shore up relationships with clients and vendors.

Diversify your revenue streams without losing focus on your main engine, and strengthen your operations and marketing before you need to.

The word “recession” tends to make small- and medium-sized business owners tighten their shoulders, and that word is coming up more and more often in the news, while only 37% of small business owners feel prepared for a recession. The reality is, downturns are part of the business cycle, and while you can’t control the economy, you can control how prepared your business is to weather it.

Recession-proofing is

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