DULUTH — Mythic Mercantile, a pop culture collectibles shop, recently opened at the Miller Hill Mall.
The store started June 1, as a pop-up, but signed a one-year lease in September. It’s located near LensCrafters in the spot formerly occupied by Collector's Connection and Game On, which have relocated within the mall to expand.
Mythic Mercantile is run by co-founders Joe and Jaime “Jameson” Johnson. The couple first met while working at Home Depot in St. Louis Park, Minnesota, and found they shared a unique hobby.
Both were avid toy collectors. Jaime gravitated toward the sci-fi movie characters and classic video games of her youth, whereas Joe preferred horror monster memorabilia, cartoons and comics.
As they sought to thin out their collections, Mythic Mercantile got its start in th

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