ATLANTA , Oct. 22, 2025 /PRNewswire/ -- Grammy-winning recording artist and entrepreneur Future today announced his entry into the beverage industry with the launch of Roué, a new line of fine wines and Ready-to-Drink (RTD) cocktails. Roué challenges traditional wine norms with a luxurious yet approachable style, crafted for a new generation of drinkers that reject outdated wine culture and celebrate life's moments with boldness and intention.

Roué was born from Future's personal experience within the beverage landscape. As a wine enthusiast, he noticed a gap in the market: a lack of brands that genuinely resonated with his lifestyle or that spoke to the preferences of today's consumers who want quality and style without the intimidating jargon of traditional wine culture. This observa

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