Advertising legend Piyush Pandey, known for iconic campaigns for Fevicol and the Vodafone ad featuring the pug, died on Friday at the age of 70. Regarded as a pioneer in India’s advertising industry, he leaves behind a legacy of memorable campaigns.

Union Commerce Minister Piyush Goyal mourned Pandey’s death, describing him as “a phenomenon in the world of advertising.”

"His creative genius redefined storytelling, giving us unforgettable and timeless narratives. To me, he was a friend whose brilliance shone through his authenticity, warmth, and wit. I will always cherish our engaging interactions. He leaves behind a deep void that will be hard to fill. My deepest condolences to his family, friends, and admirers," he posted on X.

From Cadbury’s 'Kuch Khaas Hai' and Asian Paints’ ' Har

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