New Delhi, Oct 24 (UNI) The advertising world and creative community are mourning the loss of Piyush Pandey, a titan whose visionary genius reshaped Indian marketing and left an unforgettable imprint on the industry. Pandey passed away on Thursday at the age of 70 after battling an infection. His last rites are scheduled for Saturday.

A Padma Shri awardee, Pandey was widely celebrated as the architect of Indian advertising’s unique voice and identity. Spanning nearly four decades, his illustrious career featured iconic campaigns that still resonate deeply—from the catchy Fevicol jingles to the emotionally rich narratives of Cadbury and Asian Paints. His work set new benchmarks and transformed the way brands communicate with audiences across India.

Hailing from Jaipur, Pandey’s passion f

See Full Page