Veteran advertising executive Piyush Pandey passed away on Friday morning at the age of 70. He was regarded as one of the most influential figures in the advertising world and was celebrated for creating some of India’s most iconic ad campaigns. Born in Jaipur, Pandey began his connection with advertising at an early age, lending his voice along with his brother Prasoon Pandey to radio jingles. Pandey started at Ogilvy as a trainee account executive and later moved to the creative side. Before joining Ogilvy & Mather India (now Ogilvy India) in 1982, Pandey worked in cricket, tea tasting, and construction. He developed campaigns that became landmarks in Indian advertising, including Asian Paints' "Har khushi mein rang laaye," Cadbury's "Kuch Khaas Hai," and Fevicol's "Egg" film. I

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