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The death of Piyush Pandey has left everyone shocked and grief-stricken. Not just the advertising industry but everyone in the country is mourning his loss. For more than four decades, Pandey was working in the advertising field and is known for some of India’s most iconic ads. With his earthy charm, sharp storytelling and deep understanding of Indian emotions, Pandey transformed commercials into cultural moments. From a drop of Fevikwik to a bite of Dairy Milk; here are some of the unforgettable campaigns that Piyush Pandey worked on:

Fevikwik – ‘Todo Nahi, Jodo’

A fisherman fixing his torn net with a few drops of glue — that’s all it took to make Fevikwik a household name. The ad was funny, simple, and deeply human. In a few seconds, Pandey turned an adhesive

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