New Delhi : In the late 1990s, Mars Incorporated and Cadbury India Limited independently launched their chocolate gift assortments under the brand name ‘celebrations’. What began as parallel marketing efforts soon escalated into a drawn-out legal contest, as each company claimed exclusive rights to the word and its stylisation across product categories.

Nearly 25 years of courtroom sparring later, the two confectionery titans finally chose peace over rivalry in a settlement earlier this festive month—a rare conclusion of one of India’s longest-running trademark disputes.

Justice Sanjeev Narula of the Delhi High Court has approved a settlement reached by both parties, concluding the lawsuit. His order not only closed all pending litigations but also turned what had once been a battle o

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