Piyush Pandey passed away at the age of 70. He was known for his legacy of iconic ad campaigns. The advertising legend gave India some of the most memorable campaigns, including ones for Fevicol, Cadbury, the polio vaccine, and others. Throughout his career, Pandey collaborated with veteran actor Amitabh Bachchan multiple times. Did you know? For his ad campaign for the polio vaccine, Big B agreed to do it for free.

In his book Pandeymonium: Piyush Pandey On Advertising, Pandey shared that Big B did the campaign for free as it was a government initiative. Recalling how he had an idea to pull off a great campaign with Big B’s character of the “angry young man," Pandey shared, “I rushed to Mr. Bachchan and said, ‘Sir, everyone calls you the symbol of the Angry Young Man because of your ro

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