The team over at Adidas Basketball has been putting together some of their most creative and viral content in recent memory in backing Minnesota Timberwolves ' franchise player Anthony Edwards . With the release of his debut signature sneakers, the Adidas AE 1, the sneaker brand threw the entire marketing team at making Anthony Edwards the face of their brand. Most recently, they enlisted the help of legendary comedian and actor Katt Williams to throw some shots at the competition.

In releasing the wildly successful Adidas AE 1, Adidas put together several creative ads to help promote the sneakers and their newest talent. Powered by the “Believe That.” slogan, the commercials have even featured actor and rapper Ice-T, reliving his role on “Law & Order: SVU” following Edwards' viral

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