Lyst wants to reimagine how shoppers discover fashion online and has a new owner that supports the prospect.

“The most exciting thing about the acquisition is that they’re going to accelerate our plans and our vision,” Emma McFerran, chief executive officer of Lyst , the London-based fashion shopping platform, told WWD.

Lyst is a 25-year-old global online fashion platform that lists 27,000 luxury and premium brands, from Gucci and Prada to Tory Burch and Coach, and multibrand retailers such as Mytheresa. It has 160 million shoppers annually, carries no inventory, is data and AI-driven, and recorded revenue of $64 million in the year ended March 31, 2024, the most recent figure available.

The quarterly “Lyst Index” ranks the hottest brands and products based on shopper searches, views

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