Mumbai (Maharashtra) [India], October 24 (ANI): Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertisement legend Piyush Pandey, who died at the age of 70. He said that it was an "honour being part of the pure magic he created."

SRK remembered the creative genius. "Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots," King Khan wrote on X.

Piyush Pandey (70), Padma Shri recipient, was regarded as the architect of Indian advertising.

Singer and composer Shankar Mahadevan also mourned the demise of the legend. "Devastated… He was truly a creative genius, a very dear friend and

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