Bollywood superstar Shah Rukh Khan has joined the chorus of tributes pouring in for advertising legend Piyush Pandey, who passed away on October 24 at the age of 70. Known for redefining the landscape of Indian advertising, Pandey was a pioneer whose creative brilliance shaped countless iconic campaigns and inspired generations of storytellers.

On Friday evening, Shah Rukh took to social media to remember his dear friend and collaborator. Posting a monochrome photograph of Piyush Pandey, the actor wrote a heartfelt note that perfectly captured the spirit of the man behind India’s most memorable ad campaigns, “Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the

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