Bollywood superstar Shah Rukh Khan joined countless others in mourning the death of advertising icon Piyush Pandey, who passed away on October 24 at 70. Widely regarded as a pioneer of Indian advertising, Pandey reshaped the industry with campaigns that resonated with audiences across generations.

On Friday evening, Shah Rukh shared a monochrome photograph of Pandey on social media, writing, “Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots.” The actor’s tribute reflected not only his personal loss but also the broader impact Pandey had on India’s creative landscape. https://x.com/iamsrk/sta

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