(CNN) —

As French police, government officials and top executives at the Louvre Museum continue to scratch their heads over how thieves managed to brazenly steal priceless jewelry in broad daylight, a German company is seizing the moment and grabbing its 15 minutes of fame.

Related video above: New video shows Louvre thieves escaping via truck-mounted lift Advertisement

Böcker, the firm that manufactured the furniture lift apparently used in the audacious robbery, has taken to social media to show there is no such thing as bad publicity.

In a tongue-in-cheek Instagram post, the company, based in Werne, northwestern Germany, posted an image of the scene following the incident and captioned it: "The next time you need things to move quickly. The Böcker Agilo transports your treasure

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