Amid growing concerns over the misuse of artificial intelligence (AI) and synthetic content in political campaigning, the Election Commission of India (EC) has issued a fresh advisory outlining stringent rules for disclosure and responsible use of such material ahead of the Bihar Assembly elections.

In its directive, the poll body flagged the increasing use of hyper-realistic AI-generated content showing political leaders delivering “electorally sensitive messages.” Such material, the Election Commission said, undermines the principle of fair competition and distorts the electoral process.

Calling the misuse of AI-generated content a deep threat and challenge, the poll body warned that artificial or manipulated media can appear deceptively real, misleading voters and eroding trust in

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