The mission of NIKE, Inc. is simple: bring inspiration and innovation to every athlete in the world.

It’s in that spirit that the company is announcing a new chapter in its legacy of innovation for athletes and sport, uniting the Innovation, Design and Product teams across Nike, Jordan Brand and Converse into a single, athlete-focused creation engine.

The move is designed to accelerate athlete-centered innovation and drive growth as part of the new NIKE, Inc. Sport Offense, helping teams share insights, technology and methods of make to drive the creation of more game-changing products for athletes everywhere.

Phil McCartney, Chief Innovation, Design and Product Officer, NIKE, Inc, said, “Our north star is a homage to our co-founder, Bill Bowerman, and a challenge Kobe Bryant put to al

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