Arvind Singh Rathore was born in 1989, which was the year before his grandfather, (late) Thakur Datar Singh Rathore, and his father, Thakur Santosh Singh Rathore, began cultivating soybean on their ancestral farmland in Muradpura, a village on the outskirts of Indore in Madhya Pradesh. The oilseed was quite new to farmers in this area even though others in the State had been sowing it as far back as the late 1970s and early 1980s. Arvind grew up helping his family earn a living growing soybean. For about 15 years now, he has been managing soybean on 25 acres of land, with the help of his father. But something has changed. The young farmer, also a district leader of the Rashtriya Swayamsevak Sangh-supported Bharatiya Kisan Sangh, now wants to leave agriculture and look for another job in an

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