The Centre would take initiatives for the protection of conventional media against the disruption caused by digital media, Union Information and Broadcasting Minister Ashwini Vaishnaw said on Saturday (October 25, 2025).

The government is considering reforms in the radio, television, and direct-to-home sectors to create more conducive conditions for their growth, Mr. Vaishnaw said. Guidelines for Television Rating Points (TRP) agencies were being formulated to address existing distortions. The first round of public consultations had already been completed in this regard, and further rounds of consulations were expected to follow, the Minister said.

The government’s advertisement rates may also be rationalised to ensure a level playing field for conventional media, including print media,

See Full Page