By Shivanand Pandit

In an effort to curb online misinformation, the Ministry of Electronics and Information Technology (MeitY) has proposed new rules to regulate fake or misleading content. The draft rules, released on October 22, 2025, say that Artificial Intelligence (AI) and social media platforms must clearly label content created by AI. The government is seeking feedback from the public and industry on these rules until November 6, 2025.

The draft framework brings legal clarity by defining “synthetically generated information” for the first time under Indian law. It places AI-generated content within the ambit of existing takedown obligations, ensuring that misleading or harmful material can be addressed promptly. In terms of labelling, the rules specify that images and videos must

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