It was the question that started it all — “Excuse me, are you two a couple?”

In 2023, three friends — Aaron Feinberg, Jeremy Bernstein and Victor Lee, all 31 — started approaching unsuspecting couples on the street, asking about how they met and what made their relationships work. Bernstein did the interviewing, while Feinberg and Lee filmed the encounters and posted them online. About half the time, they were turned down, but the other half of the time yielded wonderfully relatable and hopeful content.

Their initiative, Meet Cutes, quickly went viral, amassing 3 million followers on Instagram and 1.9 million on TikTok. Now, the trio have turned the phenomenon into a book, “ Meet Cutes NYC: True Stories of Love and Connection ” (Artisan Books, out now). 6

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