Ghouls, goblins … and gummy bears.
Trick-or-treaters may find more fruity candy than chocolate among their Halloween handouts this year. That should be fine with younger consumers, who have been gravitating for years toward non-chocolate candies like gummies, freeze-dried treats and other sweets that come in a variety of shapes, colors and flavors.
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Last year, 52% of the total volume of Halloween candy sold in the U.S. was made of chocolate, according to Dan Sadler, a principal for client insights at the market resea

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