Why Some People Swear Jif Peanut Butter Was Once Called Jiffy

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Why Some People Swear Jif Peanut Butter Was Once Called Jiffy By Moriah House Oct. 25, 2025 11:20 pm EST

Whether you prefer it spread on PB&Js or stuffed into ants on a log, there's no question that peanut butter brings back sweet childhood memories for many eaters. However, there's something a little strange about some people's nut butter-fueled nostalgia: they claim to remember a time when Jif peanut butter was called Jiffy. No, this isn't one of those major food rebrands you never even noticed : Jif has always been called Jif, never Jiffy. However, the idea that it used to be called Jiffy is so widespread that Jif has felt the need to address the issue. On its FAQ page , the peanut butter brand assures customers wondering when, exactly, "Jiffy" peanut butter beca