What’s really happening with LPGA purses? Are players finally earning what they deserve? Retired champion Michelle Wie West just spilled the tea on the women’s golf financial revolution.

The five-time LPGA Tour winner opened up about the tour’s evolving money landscape during the latest Portfolio Players podcast . She didn’t hold back, “Players are making multimillion dollars on the course every year,” Wie West revealed. “So I think it’s leveling out in terms of endorsement deals.”

This is a massive shift from her playing days. Back when Wie West dominated, endorsements paid far more than tournament checks. She earned $6.82 million in career prize money but pulled in tens of millions more from Nike and Sony deals. Now? The script has flipped.

The numbers tell the story. LPGA purses

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