During Riyadh Fashion Week , which wound up its six-day run on Oct. 21 , Saudi Fashion Commission executives were seen dressed in thobes and shemaghs on certain days — the national dress for men — and handsome shirt jackets and trousers on others.
It reflects shifting dress codes and ties into the growing confidence of homegrown brands, eager to be noticed on the world stage, while also serving a thriving local market.
The event showcased a wide array of men’s looks, with more traditional, robe-centric looks from Qormuz and Mihyar; and edgier, streetwear-based styles from the likes of Cargo, Eleven and Awaken.
“Men’s fashion in Saudi Arabia is evolving at an incredible pace, reflecting a new sense of cultural confidence,” said Fahad Al Jomiah, chief executive officer of 1886, which

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