Walmart is betting deep discounts will hook holiday shoppers early, unveiling plans for back-to-back Black Friday sales.

Why it matters: The world's largest retailer's sales calendar often sets the pace for when other chains start dropping their own holiday deals.

The big picture: This holiday season is unfolding against a backdrop of tariff uncertainty and higher costs for imported goods. • Walmart executives have been talking about how they were preparing for the holidays since spring.

Walmart Black Friday 2025 sale dates

Zoom in: Walmart said it will hold two Black Friday sales events like last year. • Deals start online at 7pm ET Nov. 13 for Walmart+ members, continuing Nov. 14-16 online and in-stores for all shoppers. • Deals include a 98-inch TCL QLED TV for $998 (was $1,79

See Full Page