A large majority of consumers planned their Diwali shopping around credit card offers this year, signalling a shift toward value-conscious festive spending. According to a survey by Paisabazaar, 91% of respondents timed their purchases to coincide with card-linked deals and rewards, while fewer than one in ten said they shopped without waiting for specific offers.
The survey, which covered over 2,300 credit card users, found that 42% spent more than ₹50,000 on festive shopping.
Within this group, 22% spent between ₹50,000 and ₹1 lakh, and another 20% crossed the ₹1 lakh mark.
The findings suggest that high-value purchases are being made through credit cards, often supported by cashback and EMI incentives.
Home appliances (25%), mobiles and gadgets (23%), and apparel (22%) were the to

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