Face-to-face engagement matters, but Greenpeace Canada is also using tech platforms to shape donation asks.

The Carlington Community Health Centre offers primary care, housing and community programs, including mental health and addiction support. The Ottawa non-profit is taking the pulse of its donor base and breathing life into its messaging with artificial intelligence (AI).

The centre is using AI tools to analyze donor data more efficiently, to dive deeper into who’s been giving what, and for how long. “We can focus on the biggest bang for the money,” says Dr. Yacouba Traoré, the centre’s executive director.

The centre has also introduced a chatbot on its website that offers service information and donation opportunities, and it uses generative AI to create social-media content. “Tha

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