It was with increasing confusion, and then a deep, almost existential sort of weariness, that I watched the Victoria’s Secret show colonise my Instagram feed. You’ll know the drill by now: wings, confetti, pneumatic bodies and lots of skimpy, skimpy underwear. As I took it all in, a single word emerged from the depths of my brain, straining towards the surface, until it finally emerged, squinting into the sunlight and formed on my lips: why?

Why are we still doing this?

Now, obviously I know why Victoria’s Secret is doing this – this annual extravaganza of G-string clad ‘Angels’ is its biggest marketing moment of the year. No, this was more of a philosophical question – why are we still paying attention to this spectacle? Why does it even still exist?

Having cancelled the show in 2019

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