Dove is expanding into the fine fragrance market.

Starting Nov. 9 at Target and Nov. 11 at Walmart, the personal care brand will drop its first three-scent body mist line — available in Sugar Cookie Sprinkle, Gingerbread Delight and Frosted Plum Berry — as part of the Holiday Treats Limited-Edition Collection, an assortment of body washes, scrubs, bars, liquid hand soaps and antiperspirant deodorants. The mists will range in price, from $3.99 to $7.99.

To honor its product expansion and holiday collection, Dove has teamed up with the Radio City Rockettes as their first official scent partner. The news comes as the esteemed dance group prepares for opening night of the 2025 Christmas Spectacular season, beginning Nov. 6, and celebrates its centennial year on stage.

Throughout th

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