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Adobe is leaning heavily into artificial intelligence. At the company's annual MAX conference in Los Angeles, it announced a slew of new features for its creative apps, almost all of which include some kind of new AI capability. It even teased an integration with OpenAI's ChatGPT.

Here's everything you need to know.

Custom Models in Adobe Firefly

Adobe's new darling app is Firefly , which launched in 2023 and offers the ability to create images and videos through generative AI. So it makes sense that the bulk of the announcements revolve around it. First, the company says it's opening up su

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