The storied partnership between NBC Sports and NASCAR is a powerful anthology spanning decades. While NBC had broadcast select events as far back as the late 1970s and 80s, the alliance truly roared to life with the landmark centralized media rights deal of 1999. Then, in a triumphant comeback after a 7-year break, NBC signed a new, extensive contract in 2013 that brought racing back to its airwaves starting in the 2015 season. But now, after a decade of dominance, it is under threat yet again.

As the highly anticipated launch of Versant draws closer, the newly found media company is already setting its sights on one of its most valuable partnerships: NASCAR. Formed from Comcast’s spin-off of its cable and digital networks, Versant will inherit several major sports properties, with NASCAR

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