Uh oh, Meta is implementing a change that some users aren’t going to like (and others are going to applaud). Due to new guidelines for WhatsApp business accounts , soon AI chatbots will no longer be allowed when they’re used as the main purpose of the messenger app.

The relevant policy text says:

Providers and developers of artificial intelligence or machine learning technologies, including but not limited to large language models, generative artificial intelligence platforms, general-purpose artificial intelligence assistants … are strictly prohibited from accessing or using the WhatsApp Business Solution, whether directly or indirectly, for the purposes of providing, delivering, offering, selling, or otherwise making available such technologies when such technologies are the primary

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