Livestreams can be unpredictable, which is part of the fun, right? Not so much for risk-averse brands considering sponsoring a livestream on Twitch, Kick, or YouTube. A new AI product launching today promises to relieve that advertiser anxiety by yanking ads when livestreams go off the rails.

LiveGuard, from streamer-centric NexTide Media , analyzes advertiser-flagged words, weighing context, language, topics, tone, and emotion. Using those clues, the AI decides whether the content is ok or objectionable and, if the latter, yanks the brand mentions from the stream.

"Brands can fully contextualize their guardrails, choosing to avoid or allow categories such as NSFW discussions, political content, profanity, or other sensitive topics, creating total control over where and how their campa

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