With the first of three major sporting events in Silicon Valley right around the corner, the fruits of San Jose’s planning efforts will become more apparent over the next few weeks as the city continues its efforts to boost the potential financial windfalls while creating a memorable experience for residents and sports fans.

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As Santa Clara becomes the first city ever to host the Super Bowl and World Cup matches in a calendar year, San Jose has spent significant time focusing on creating events around the big games.

This week, 2026 banners will begin lining street poles, and the city is expected to announce over the next four weeks some of the national headlining acts it has secured for the 13 concerts planned across San Jose during gamedays.

“One of the things that’s h

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