If you’ve dropped by a car lot lately and received a severe dose of sticker shock, you’re not just imagining things.

The average transaction price for a new vehicle in the U.S. surpassed $50,000 for the first time, according to a new estimate by Kelley Blue Book.

The price climb has even alarmed car dealers in California, the state with the most drivers in the nation and the place that has long defined car culture in the U.S.

“That’s really concerning because what that means is that only wealthier Californians are going to be able to enter the new car market,” said Brian Maas, president of the California New Car Dealers Association .

“And that’s not good for the industry, it’s not good for consumers, it’s not good for dealers, it’s not good for the automakers. We need a broad range o

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