By Blake Brittain

(Reuters) -The maker of celebrity video platform Cameo sued OpenAI in a California federal court on Tuesday, arguing that the new “Cameo” feature of OpenAI’s Sora video generation app violates its trademark rights.

Cameo said in the complaint that OpenAI’s Cameo, which allows users to create and share their virtual likenesses on Sora, is likely to cause consumer confusion and dilute its brand.

Spokespeople for OpenAI did not immediately respond to a request for comment on the complaint. Cameo CEO Steven Galanis said in a statement that the company had tried to resolve the dispute “amicably” but OpenAI refused to stop using the Cameo name.

Cameo, founded in 2017, allows users to hire celebrities to appear in short, personalized videos. Artificial intelligence giant Ope

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