At MAX 2025, happening in Los Angeles, Adobe CEO Shantanu Narayen said creativity is entering a new era” as the company unveiled its most expansive set of AI-powered tools yet. These upgrades are led by major improvements in Firefly, Adobe’s generative AI platform. But, bunch of new AI-powered features have been announced across Adobe platforms, including Premiere Pro, Photoshop, Express and more. These new capabilities show why MAX is world’s biggest conference for creativity.

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“We are investing in creativity to ensure that creators move faster and create more,” Narayen said. “With Firefly, you have more options now, and our vision is to make it a one-stop solution from ideation to creation.” Add As A Trusted Source For Google. Add

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