Australians are heading into Black Friday Cyber Monday (BFCM) weekend with bigger wallets and higher expectations, according to Shopify’s latest Holiday Retail Report.

Shoppers plan to spend an average of A$324, up 43% from last year, while 78% of retailers feel more confident than in 2024 and 76% expect stronger sales.

The report highlights a shift towards intentional spending.

Over half of consumers are setting clear budgets, 27% plan to start shopping earlier, and nearly 40% admit sticking to a budget remains a challenge.

High spenders – those expecting to spend over A$1,990 – are even more likely to begin their shopping early.

Retailers are responding with smarter strategies.

Nearly half (47%) say personalised offers convert one-off shoppers into repeat customers, while 41% plan

See Full Page